Affiliate & Referral Program for Car Rental Agencies
Build a partner channel without extra tools. With Car Rental Solutions, your agency can run its own affiliate and referral program: approve partners, set commission %, generate unique tracking links, and track bookings tied to each referrer.
How It Works
A simple workflow: publish your program, approve partners, and track completed bookings.
Promote the Program
Add an “Affiliate / Referral Program” page on your own website to attract partners and explain how commissions work.
Approve Partners
Review partner details, approve them, and generate a unique referral link tied to that affiliate/referrer.
Track Bookings + Pay by Performance
When customers click a partner link and complete a booking, the system tracks attribution and supports performance-based commissions.
We’ll show how affiliates/referrers connect to reservations, reporting, and payouts.
Promote Your Referral System on Your Website
Make it easy for partners to work with your agency. Publish the referral program on your website so travel agencies, hotels, and content partners can understand the offer and request approval to promote your rentals.
- Affiliate page on your site: explain program rules, who it’s for, and how commissions are earned.
- Short partner request form (optional): collect basic details like website/social profile and partner type.
- Approval + link creation: once you approve the partner, a unique referral link is created in the system.
- Commission % by performance: assign a commission rate and increase it for high performers.
The goal is simple: create a dependable partner channel that drives measurable bookings—not just traffic.
Recommended Partner Types
Common high-performing referrers for car rental agencies:
- Hotels, concierges, and local businesses
- Travel agencies and tour operators
- Travel blogs and content sites
- Corporate accounts and community partners
Tip: Offer banners and deep links to your fleet or location pages to improve partner conversions.
Affiliate System
Connect partner websites and agencies to your booking flow using unique tracking links. Partners can advertise using banners, travel blogs, websites, or agency networks. When a customer clicks and books, the system tracks the referral.
- Unique referral links: one link per affiliate/referrer for accurate tracking.
- Commission rules: set commission % and change it based on performance.
- Clear reporting: see which partners drive completed bookings.
Customer Referral Program
Turn customer satisfaction into growth. Give customers a way to refer friends and earn rewards when referrals become completed rentals.
- Reward options: discounts, credits, or custom incentives.
- Easy sharing: email, messaging apps, or social media.
- Track outcomes: attribute bookings to referrals and measure results.
Referrer Management
Keep partners organized and scalable. Perfect for hotels, concierges, and travel agents—assign commission structures and track results without separate tools.
- Partner records: store referrer details and performance history.
- Commission flexibility: different commission rates by partner type.
- Operational control: tracking lives inside your system workflow.
Partner Marketing Assets
Help partners promote your rentals with consistent messaging and higher conversion.
- Banners & creatives: provide approved banner sizes and brand-safe messaging.
- Deep links: send traffic directly to a location, fleet category, or offer.
- Promo alignment: combine partner traffic with promotions and rate codes.
Guidelines Your Agency Can Use
You control who promotes your brand. Approve partners before activating links and define standards that protect your business.
- Approval required: review partners before issuing tracking links.
- Brand safety rules: disallow spam, misleading claims, or harmful content.
- Pay for performance: reward the partners who consistently drive completed rentals.
You can publish these rules on your own affiliate page so applicants understand expectations from the start.
Suggested Partner Request Fields
- Partner Type (Hotel / Travel Agency / Blog / Corporate / Other)
- Website or Social Profile URL
- Primary City / Market
- Estimated Monthly Referrals (0–5 / 6–20 / 21–50 / 50+)
These fields help your team approve faster and set commissions confidently.
FAQ
Quick answers for car rental agencies evaluating this feature.
- Who is this affiliate & referral system for?
- This feature is included for car rental agencies using Car Rental Solutions. It helps you run your own partner and referral program to increase bookings.
- Can affiliates apply on my website?
- Yes. You can publish a program page on your own website and accept short partner requests, then approve partners and issue tracking links.
- Can I set commission percentages and change them based on performance?
- Yes. Set a commission % per affiliate/referrer and adjust tiers as partners perform.
- Do I need additional software?
- No. The affiliate/referral tracking and management is handled inside Car Rental Solutions—no extra tools required.
See it in action
Book a demo and we’ll show how affiliate/referrer tracking connects to your booking flow and reporting.
Prefer email? Contact us here.